The Rubin Museum of Himalayan Art:Social Media Localization

Content Design

Three square social ad graphics that read "Check Your Pride", "Act Without Envy", and "Cool Your Anger" in English and their Italian translations.

Ongoing

Social media graphic storyboards used for traveling exhibitions

About The Mandala Lab

Inspired by powerful Buddhist principles, the Mandala Lab features five thought-provoking, playful experiences—including videos, scents, sculpture, and curated percussion instruments—that guide you along an inner journey focused on self-awareness and awareness of others. See, smell, touch, and breathe your way through the space, designed to inspire connection, empathy, and learning.

—The Rubin Museum of Himalayan Art “Mandala Lab”

Localizing Language For Host Cities

In 2022, the Rubin created a traveling version of New York City-based installation of the Mandala Lab. The exhibition has traveled, so far, to three European cities including Bilbao, London, and Milan.

I localized Instagram social ad graphics for London and Milan, following translator recommendations:

Day-Month-Year format
24 Hour Clock
Keeping fonts 12 pt or more

All storyboards use the same color palette to keep consistency. The color palette references the Attachment room in the Mandala Lab and other experiences in the space. I mainly used pink, red, and white for title cards throughout the sequence.

Then, each emotion is color coded, as they appear in-person. Yellow represents pride. Red represents attachment. Green represents envy. Blue represents anger. Grey represents ignorance.

London Mandala Lab Graphics

The London graphics use Day-Month-Year format and I selected photography that situate the Mandala Lab in an outdoor environment to set it apart from the New York location.

Storyboard frames highlighting experiences from the Mandala Lab in London.

Storyboard frames highlighting experiences from the Mandala Lab in London, using branded colors including yellow, red, green, blue, and grey to indicate emotions like pride, attachment, envy, anger, and ignorance.

Milan Mandala Lab Graphics

Instagram social advertisement for the Milan Mandala Lab

I used many of the same images for the Milan graphics. For the longer words, I reduced the size of the text to ensure they remained readable for its Italian-audiences. Frames were also deleted due to the length of the copy, but I used the same pink and red title cards to keep the branding consistent.

I also reduced the speed of the graphic to give viewers more time to read the content.

Storyboard frames highlighting experiences from the Mandala Lab in Milan