Brigitte Ugarte
Graphic Design // Social Media // About Me
Passion Thursdays
@passion_thursdays
I manage and create bachata and salsa content for a Latin sports club in the Lower East Side for an audience of 10.7 k+ followers across all social platforms. Each week I produce skits related to Dominican pop culture and current events. I edit highlight videos to showcase a wide range of talent, class instruction, and cadid interactions with guests. I also deliver presentations and serve as a spokesperson for the nightclub during dance and music festivals.Presentations
2025 New York Tech Week’s “Salsa Tech Mixer”
I served as a spokesperson and event promoter during the mixer event. I videographed the event and encouraged networking and post-networking opportunities between attendees by speaking one on one with individual guests and offering discounted tickets to future events.
2025 Harlem Children’s Zone Career Day
I was an arts & culture panelist and led a two day workshop about content creation, the history of bachata, and media safety for 75 middle school children, teachers, and staff members.
The feed prior to February 2025 The feed as of June 2025
Objective & Strategy
Grow the TikTok presence of Passion Thursdays and increase event awareness through storytelling and Dominican pop-culture. Timeline: April–June 2025
Content Types:
Target Audience:
Engagement & Community
- Event Highlights
- Interviews and Behind the Scenes
- Trend-Based Humor Skits
- Birthday & Celebratory Moments
Target Audience:
- Newcomers to the NYC bachata scene
- Dominican Content Creators
- Couples
Engagement & Community
- Resharing tagged content (including mentions of Solas Bar)
- Creating tribute videos dedicated to famous Dominican musicians
- Adding NYC based bachata dance influencers to regular guest list
- Attended bachata and salsa socials to drive grassroots promotion
Developing Brand Voice
Before: Sensual, Intimate, Romantic
Death of Rubby Pérez:
Responding to Tragedy
On April 8th, the beloved Dominican Merengue singer Rubby Peréz passed away after the Jet Set Nightclub rooftop collapse. Online, Latin night clubs across New York City stood in solidarity with the Dominican community posting tribute videos dedicated to Peréz. I created a tribute video and public statement dedicated to the the singer/musician for Passion Thursday’s TikTok page.
NBA East Coast Conference
I produced and animated NBA East Conference memes and story content, which featured the Dominican player Karl-Anthony Towns dancing bachata, to relate to our sports audience. Before
89 Followers 20.23% Engagement Rate
40–50 regular attendees, minimal new guests